Make Your Night Last

Make your night last

The Lancashire Drug and Alcohol Action Team funded research using the Rock FM listener database in July 2011 which verified the findings of Lancaster University with 73% of respondents in the 21-24 age group stating that they do drink at home before a night out. 

What was the aim of our campaign?

  • To raise awareness of the potential negative consquences of pre-loading before a night out.

What were the objectives of our campaign?

  • To encourage sensible drinking habits amongst 21-24 year olds.

What were our campaign outcomes?

  • Our website was visited 700 times.
  • Our campaign reached an audience of 433,775 people on Facebook.
  • Our campaign cost under £8,500.