Always Wear Your Seatbelt

Always Wear Your Seatbelt

Police figures show that almost 1 in 4 of fatalities in Lancashire from road traffic accidents were not wearing a seatbelt. Out of the fatalities in Lancashire from 1st January 2009 until 1st November 2011, 23% were not wearing a seatbelt (Source: Lancashire Constabulary).

It is also against the law for drivers or passengers to fail to wear seatbelts and you could face an on the spot fine of £60, and a maximum fine of £500 if prosecuted. Despite this, evidence shows that people are less likely to use seatbelts on familiar or short journeys.
 

What was the aim of our campaign?

  • To encourage men between the age of 24 - 44 year olds to wear seatbelt whilst driving.

What were the objectives of our campaign?

  • To raise awareness of the need to wear a seatbelt amongst at least 10% of the population in the target areas.
  • To encourage 25% of people to consider changing their behaviour.

What were our campaign outcomes?

  • 20% of people asked recalled our campaign messages.
  • 57% of people asked said our campaign would change their behaviour.
  • Named 'How Do Campaign of the Week' by guest editor Rachel Fellows, Corporate Communications Director, Kellogg's UK.
  • Winner of Best Communication at Best Business Awards 2012.
  • Our campaign cost under £10,000.

Wearing a seatbelt saved my life