Take the Step - Make the Call

Take the Step - Make the Call

Building on our 'Handled with Care' campaign we launched in May 2012, 'Take the Step – Make the Call' is based on the government's change in definition of Domestic Abuse which was effective from March 2013.

The definition has now been widened and the wording reflects the coercive control aspect of Domestic Abuse, as follows:

"Any incident or pattern of incidents of controlling, coercive or threatening behaviour, violence or abuse between those aged 16 or over who are or have been intimate partners or family members regardless of gender or sexuality. This can encompass, but is not limited to, the following types of abuse: Psychological; Physical; Sexual; Financial; Emotional."

The campaign has been developed in consultation with domestic abuse service users and service providers to ensure that materials are relevant and resonate with our intended audiences.

What is the aim of our campaign?

  • To promote the widened Home Office definition of Domestic Abuse.
  • To raise awareness of the various forms of controlling, coercive or threatening behaviour that constitutes Domestic Abuse.

What are the objectives of our campaign?

  • To promote the support mechanisms available to victims in Lancashire.
  • To demonstrate the various forms of controlling, coercive or threatening behaviour that constitutes Domestic Abuse.
  • To highlight the damaging emotional, psychological and financial aspects of Domestic Abuse.

How will we evaluate our campaign?

  • The number of calls to our local specialist Domestic Abuse provider helplines; the national Domestic Abuse helpline; and the Broken Rainbow helpline for Lesbian, Gay, Bisexual and Transgender (LGBT) victims.
  • The number of self-reports to Lancashire Police.
  • The number of referrals to local specialist Domestic Abuse services.
  • The number of visitors to the www.takethestep.co.uk website.

Take the Step - Make the Call